Ayton’s staff can operate in salons. Ayton recruits suitable study models and arranges appointments in the chosen salon. Then qualified Ayton Therapists conduct the beauty treatment or they observe the client’s therapists conducting the beauty treatment. Ayton System Software collects the study data and a Salon Study Report is produced.
Ayton began Salon Studies in April 2013 with a prestigious Covent Garden-based client. This client was very impressed with the process and has gone on to use the study to make legally compliant efficacy claims as well as testimonials. The Salon Study aimed to prove that an anti-cellulite treatment routine produced noticeable results.
Another leading global brand owner used Ayton’s salon studies to validate claims about an anti-ageing facial treatment. This treatment was a facial routine involving several stages, all aimed at minimizing the appearance of ageing. Ayton’s salon studies proved that the anti-ageing facial gave noticeable anti-ageing effects.